diff --git a/hack/build-image.sh b/hack/build-image.sh
index 67fce1dee..2e6fbb326 100755
--- a/hack/build-image.sh
+++ b/hack/build-image.sh
@@ -46,7 +46,7 @@ echo "Building backend image..."
 docker buildx build \
    --platform $PLATFORMS \
    --build-arg LDFLAGS="$LDFLAGS" \
-   -t "$IMAGE_REPO)/backend:$REV" \
+   -t "$IMAGE_REPO/backend:$REV" \
    -f Dockerfile \
    $LOAD_FLAG .