diff --git a/.claude/skills/feature/SKILL.md b/.claude/skills/feature/SKILL.md
index 28f9fbb5c..08aa03b32 100644
--- a/.claude/skills/feature/SKILL.md
+++ b/.claude/skills/feature/SKILL.md
@@ -24,7 +24,7 @@ For each user-facing flow this feature creates or modifies, identify:
 
 ### 3. Check completeness
 
-- Every backend API endpoint has a corresponding UI
+- Will every backend API endpoint have a corresponding UI?
 - Every UI action has visible feedback (success + error)
 - Feature works without mailer / without organizations enabled
 
diff --git a/src/lib/helpers/analytics.js b/src/lib/helpers/analytics.js
new file mode 100644
index 000000000..9b21a2906
--- /dev/null
+++ b/src/lib/helpers/analytics.js
@@ -0,0 +1,41 @@
+/**
+ * Module dependencies.
+ */
+import posthog from 'posthog-js';
+
+/**
+ * @desc Check whether PostHog has been initialized and is ready to capture.
+ * @returns {boolean} True when the PostHog SDK instance is loaded.
+ */
+function isPosthogReady() {
+  return !!(posthog && posthog.__loaded);
+}
+
+/**
+ * @desc Capture an analytics event, guarded by PostHog readiness.
+ * @param {string} event - The event name (e.g. 'signup_completed').
+ * @param {Object} [properties={}] - Optional properties to attach.
+ * @returns {void}
+ */
+function capture(event, properties = {}) {
+  if (!isPosthogReady()) return;
+  posthog.capture(event, properties);
+}
+
+/**
+ * @desc Capture a `$pageview` event for the given route.
+ * @param {import('vue-router').RouteLocationNormalized} to - Target route.
+ * @returns {void}
+ */
+function capturePageview(to) {
+  capture('$pageview', {
+    $current_url: to.fullPath,
+    title: to.meta?.title || to.name,
+  });
+}
+
+/**
+ * Exports.
+ */
+export { isPosthogReady, capture, capturePageview };
+export default { isPosthogReady, capture, capturePageview };
diff --git a/src/lib/helpers/tests/analytics.unit.tests.js b/src/lib/helpers/tests/analytics.unit.tests.js
new file mode 100644
index 000000000..9b37cd1ad
--- /dev/null
+++ b/src/lib/helpers/tests/analytics.unit.tests.js
@@ -0,0 +1,75 @@
+import { describe, it, expect, vi, beforeEach } from 'vitest';
+
+const mockCapture = vi.fn();
+
+vi.mock('posthog-js', () => ({
+  default: {
+    __loaded: false,
+    capture: (...args) => mockCapture(...args),
+  },
+}));
+
+import posthog from 'posthog-js';
+import { isPosthogReady, capture, capturePageview } from '../analytics';
+
+describe('analytics helper', () => {
+  beforeEach(() => {
+    vi.clearAllMocks();
+    posthog.__loaded = false;
+  });
+
+  describe('isPosthogReady', () => {
+    it('should return false when posthog is not loaded', () => {
+      expect(isPosthogReady()).toBe(false);
+    });
+
+    it('should return true when posthog is loaded', () => {
+      posthog.__loaded = true;
+      expect(isPosthogReady()).toBe(true);
+    });
+  });
+
+  describe('capture', () => {
+    it('should not call posthog.capture when not loaded', () => {
+      capture('test_event', { key: 'value' });
+      expect(mockCapture).not.toHaveBeenCalled();
+    });
+
+    it('should call posthog.capture when loaded', () => {
+      posthog.__loaded = true;
+      capture('test_event', { key: 'value' });
+      expect(mockCapture).toHaveBeenCalledWith('test_event', { key: 'value' });
+    });
+
+    it('should pass empty properties by default', () => {
+      posthog.__loaded = true;
+      capture('test_event');
+      expect(mockCapture).toHaveBeenCalledWith('test_event', {});
+    });
+  });
+
+  describe('capturePageview', () => {
+    it('should not capture when posthog is not loaded', () => {
+      capturePageview({ fullPath: '/test', meta: { title: 'Test' }, name: 'test' });
+      expect(mockCapture).not.toHaveBeenCalled();
+    });
+
+    it('should capture $pageview with route title from meta', () => {
+      posthog.__loaded = true;
+      capturePageview({ fullPath: '/dashboard', meta: { title: 'Dashboard' }, name: 'dashboard' });
+      expect(mockCapture).toHaveBeenCalledWith('$pageview', {
+        $current_url: '/dashboard',
+        title: 'Dashboard',
+      });
+    });
+
+    it('should fall back to route name when meta.title is absent', () => {
+      posthog.__loaded = true;
+      capturePageview({ fullPath: '/tasks', meta: {}, name: 'tasks' });
+      expect(mockCapture).toHaveBeenCalledWith('$pageview', {
+        $current_url: '/tasks',
+        title: 'tasks',
+      });
+    });
+  });
+});
diff --git a/src/modules/app/app.router.js b/src/modules/app/app.router.js
index 5a9b65156..05f7cb3ec 100644
--- a/src/modules/app/app.router.js
+++ b/src/modules/app/app.router.js
@@ -4,6 +4,7 @@
 import { createRouter, createWebHistory } from 'vue-router';
 import { useAuthStore } from '../auth/stores/auth.store';
 import { ability } from '../../lib/helpers/ability';
+import { capturePageview } from '../../lib/helpers/analytics';
 import config from '../../lib/services/config';
 
 import home from '../home/router/home.router';
@@ -119,6 +120,12 @@ const getRouter = () => {
       return '/signin';
     }
   });
+
+  // Automatic page-view tracking
+  router.afterEach((to) => {
+    capturePageview(to);
+  });
+
   return router;
 };
 
diff --git a/src/modules/app/tests/app.router.unit.tests.js b/src/modules/app/tests/app.router.unit.tests.js
index b57622fea..263af9bcb 100644
--- a/src/modules/app/tests/app.router.unit.tests.js
+++ b/src/modules/app/tests/app.router.unit.tests.js
@@ -23,6 +23,11 @@ vi.mock('../../../lib/helpers/ability.js', () => ({
   ability: mockAbility,
 }));
 
+const mockCapturePageview = vi.fn();
+vi.mock('../../../lib/helpers/analytics', () => ({
+  capturePageview: (...args) => mockCapturePageview(...args),
+}));
+
 
 const mockBillingStore = {
   subscription: null,
@@ -50,6 +55,7 @@ describe('app.router', () => {
     mockAbility.can.mockReturnValue(false);
     mockBillingStore.subscription = null;
     mockBillingStore.fetchSubscription.mockReset().mockResolvedValue();
+    mockCapturePageview.mockReset();
 
     // Re-apply mocks after resetModules
     vi.doMock('../../auth/stores/auth.store', () => ({
@@ -64,6 +70,9 @@ describe('app.router', () => {
     vi.doMock('../../billing/stores/billing.store', () => ({
       useBillingStore: () => mockBillingStore,
     }));
+    vi.doMock('../../../lib/helpers/analytics', () => ({
+      capturePageview: (...args) => mockCapturePageview(...args),
+    }));
 
     const module = await import('../app.router.js');
     getRouter = module.default;
@@ -206,6 +215,26 @@ describe('app.router', () => {
     expect(router.currentRoute.value.path).toBe('/billing');
   });
 
+  describe('pageview tracking', () => {
+    it('should call capturePageview after navigation', async () => {
+      const router = getRouter();
+      await router.push('/');
+      await router.isReady();
+      expect(mockCapturePageview).toHaveBeenCalled();
+      const call = mockCapturePageview.mock.calls[0][0];
+      expect(call.fullPath).toBe('/');
+    });
+
+    it('should call capturePageview with route meta', async () => {
+      const router = getRouter();
+      await router.push('/does-not-exist');
+      await router.isReady();
+      const calls = mockCapturePageview.mock.calls;
+      const lastCall = calls[calls.length - 1][0];
+      expect(lastCall.meta.title).toBe('Page Not Found');
+    });
+  });
+
   describe('requiredPlan guard', () => {
     it('redirects to /pricing when plan is insufficient', async () => {
       mockAuthStore.isLoggedIn = true;
diff --git a/src/modules/auth/stores/auth.store.js b/src/modules/auth/stores/auth.store.js
index 359479200..c3ee17721 100644
--- a/src/modules/auth/stores/auth.store.js
+++ b/src/modules/auth/stores/auth.store.js
@@ -7,6 +7,7 @@ import axios from '../../../lib/services/axios';
 import config from '../../../lib/services/config';
 import { useCoreStore } from '../../core/stores/core.store';
 import { updateAbilities } from '../../../lib/helpers/ability';
+import { capture } from '../../../lib/helpers/analytics';
 
 /**
  * @desc Deduce firstName and lastName from an email address.
@@ -179,6 +180,7 @@ export const useAuthStore = defineStore('auth', {
         this.user = res.data.user;
 
         coreStore.refreshNav(this.isLoggedIn);
+        capture('signup_completed', { email: res.data.user.email });
         return res.data;
       } catch (err) {
         localStorage.removeItem('token');
diff --git a/src/modules/auth/tests/auth.store.unit.tests.js b/src/modules/auth/tests/auth.store.unit.tests.js
index 1dc2c445d..abe1fa921 100644
--- a/src/modules/auth/tests/auth.store.unit.tests.js
+++ b/src/modules/auth/tests/auth.store.unit.tests.js
@@ -37,17 +37,24 @@ vi.mock('../../../lib/helpers/ability', () => ({
   updateAbilities: (...args) => mockUpdateAbilities(...args),
 }));
 
+// Mock analytics helper
+const mockCapture = vi.fn();
+vi.mock('../../../lib/helpers/analytics', () => ({
+  capture: (...args) => mockCapture(...args),
+}));
+
 describe('Auth Store', () => {
   beforeEach(() => {
     setActivePinia(createPinia());
     localStorage.clear();
-    // Reset ability mock
+    // Reset mocks
     mockUpdateAbilities.mockClear();
     // Reset posthog mocks
     posthog.__loaded = false;
     posthog.identify.mockClear();
     posthog.reset.mockClear();
     posthog.group.mockClear();
+    mockCapture.mockClear();
   });
 
   it('should initialize with default state', () => {
@@ -231,6 +238,30 @@ describe('Auth Store', () => {
       expect(localStorage.getItem(`${config.cookie.prefix}UserRoles`)).toBe('user');
     });
 
+    it('should capture signup_completed event on success', async () => {
+      const authStore = useAuthStore();
+      const mockResponse = {
+        data: {
+          user: { id: '456', email: 'new@test.com', roles: ['user'] },
+          tokenExpiresIn: Date.now() + 3600000,
+        },
+      };
+
+      axios.post.mockResolvedValueOnce(mockResponse);
+      await authStore.signup({ email: 'new@test.com', password: 'password123' });
+
+      expect(mockCapture).toHaveBeenCalledWith('signup_completed', { email: 'new@test.com' });
+    });
+
+    it('should not capture signup_completed on failure', async () => {
+      const authStore = useAuthStore();
+
+      axios.post.mockRejectedValueOnce(new Error('Signup failed'));
+      await expect(authStore.signup({ email: 'new@test.com', password: 'password' })).rejects.toThrow('Signup failed');
+
+      expect(mockCapture).not.toHaveBeenCalled();
+    });
+
     it('should handle signup error', async () => {
       const authStore = useAuthStore();
 
diff --git a/src/modules/billing/stores/billing.store.js b/src/modules/billing/stores/billing.store.js
index 49723fe44..68ed8bed5 100644
--- a/src/modules/billing/stores/billing.store.js
+++ b/src/modules/billing/stores/billing.store.js
@@ -4,6 +4,7 @@
 import { defineStore } from 'pinia';
 import axios from '../../../lib/services/axios';
 import config from '../../../lib/services/config';
+import { capture } from '../../../lib/helpers/analytics';
 
 /**
  * @desc Build the base API URL from config.
@@ -94,6 +95,7 @@ export const useBillingStore = defineStore('billing', {
           successUrl: `${window.location.origin}/billing?success=true`,
           cancelUrl: `${window.location.origin}/pricing?canceled=true`,
         });
+        capture('plan_upgraded', { price_id: priceId });
         return res.data.data;
       } catch (err) {
         console.error(err);
diff --git a/src/modules/billing/tests/billing.store.unit.tests.js b/src/modules/billing/tests/billing.store.unit.tests.js
index 53f42764a..b5cec5238 100644
--- a/src/modules/billing/tests/billing.store.unit.tests.js
+++ b/src/modules/billing/tests/billing.store.unit.tests.js
@@ -11,10 +11,17 @@ vi.mock('../../../lib/services/axios', () => ({
   },
 }));
 
+// Mock analytics helper
+const mockCapture = vi.fn();
+vi.mock('../../../lib/helpers/analytics', () => ({
+  capture: (...args) => mockCapture(...args),
+}));
+
 describe('Billing Store', () => {
   beforeEach(() => {
     setActivePinia(createPinia());
     vi.clearAllMocks();
+    mockCapture.mockClear();
   });
 
   it('should initialize with default state', () => {
@@ -105,6 +112,7 @@ describe('Billing Store', () => {
       const result = await store.createCheckout('price_123');
       expect(result).toEqual(mockCheckout);
       expect(store.loading).toBe(false);
+      expect(mockCapture).toHaveBeenCalledWith('plan_upgraded', { price_id: 'price_123' });
     });
 
     it('should send correct payload with priceId and redirect URLs', async () => {
diff --git a/src/modules/organizations/stores/organizations.store.js b/src/modules/organizations/stores/organizations.store.js
index 632199296..1faee608f 100644
--- a/src/modules/organizations/stores/organizations.store.js
+++ b/src/modules/organizations/stores/organizations.store.js
@@ -7,6 +7,7 @@ import axios from '../../../lib/services/axios';
 import config from '../../../lib/services/config';
 import { useAuthStore } from '../../auth/stores/auth.store';
 import { updateAbilities } from '../../../lib/helpers/ability';
+import { capture } from '../../../lib/helpers/analytics';
 
 /**
  * @desc Build the base API URL from config.
@@ -61,6 +62,7 @@ export const useOrganizationsStore = defineStore('organizations', {
       const created = res.data.data;
       this.currentOrganization = created;
       this.organizations = [created, ...this.organizations];
+      capture('org_created', { organization_id: created._id || created.id, name: created.name });
       return created;
     },
 
@@ -296,6 +298,7 @@ export const useOrganizationsStore = defineStore('organizations', {
     async inviteMember(organizationId, email) {
       const api = apiBase();
       const res = await axios.post(`${api}/organizations/${organizationId}/invites`, { email });
+      capture('invitation_sent', { organization_id: organizationId, email });
       return res.data.data;
     },
 
diff --git a/src/modules/organizations/tests/organizations.store.unit.tests.js b/src/modules/organizations/tests/organizations.store.unit.tests.js
index 178713952..30aaf4e69 100644
--- a/src/modules/organizations/tests/organizations.store.unit.tests.js
+++ b/src/modules/organizations/tests/organizations.store.unit.tests.js
@@ -44,12 +44,19 @@ vi.mock('../../../lib/helpers/ability', () => ({
   updateAbilities: vi.fn(),
 }));
 
+// Mock analytics helper
+const mockCapture = vi.fn();
+vi.mock('../../../lib/helpers/analytics', () => ({
+  capture: (...args) => mockCapture(...args),
+}));
+
 const API = 'http://localhost:3000/api';
 
 describe('Organizations Store', () => {
   beforeEach(() => {
     setActivePinia(createPinia());
     vi.clearAllMocks();
+    mockCapture.mockClear();
     mockAuthStore.user = null;
     mockAuthStore.cookieExpire = null;
     posthog.__loaded = false;
@@ -110,6 +117,7 @@ describe('Organizations Store', () => {
       expect(store.currentOrganization).toEqual(newOrg);
       expect(store.organizations).toContainEqual(newOrg);
       expect(result).toEqual(newOrg);
+      expect(mockCapture).toHaveBeenCalledWith('org_created', { organization_id: '1', name: 'New Org' });
     });
   });
 
@@ -570,6 +578,7 @@ describe('Organizations Store', () => {
 
       expect(axios.post).toHaveBeenCalledWith(`${API}/organizations/org1/invites`, { email: 'test@example.com' });
       expect(result).toEqual(mockInvite);
+      expect(mockCapture).toHaveBeenCalledWith('invitation_sent', { organization_id: 'org1', email: 'test@example.com' });
     });
   });