task: analytics - Track the work-to-enquiry funnel #202

Task Summary

Track the funnel: Homepage, then Work, then a portfolio item, then an enquiry form submission.

Linked Stories/Tasks

Related epic: epic: analytics - Set up analytics and conversion tracking (LSA-224)
Related issues: none
Related pull requests: none

Milestones & Timeline

Unset.

Acceptance Criteria

• A four-step funnel (Homepage, Work, portfolio item, enquiry submission) shows test data in Analytics
• Task is clearly defined and actionable
• Task is relevant to project goals
• Documentation updated if needed
• Changelog entry prepared for PR if task completed via PR — Not applicable: no repository change
• Correct branch prefix for PR (task/) — Not applicable
• PR description updated with relevant details — Not applicable
• Changelog entry prepared for PR (if applicable) — Not applicable
• Labels/types match org standards

Steps / Checklist

• Confirm the enquiry form that appears on portfolio pages
• Make sure the submission is tracked as an event
• Build the funnel in Analytics
• Verify with a test journey

Dependencies

Depends on: task: analytics - Install and connect Google Site Kit, research: analytics - Recommend conversion goals from the website PRD and task: analytics - Configure Site Kit event tracking.

Additional Context

Source: Brandon and Ash's chat ("Land on homepage click work and go to portfolio and enquire from that page").

Definition of Ready (DoR)

• Task described and scoped
• Estimate added if relevant

Definition of Done (DoD)

• Task completed and documented
• Changelog entry prepared for PR — Not applicable
• PR uses correct branch prefix (task/) — Not applicable
• Documentation/changelog updated if needed
• Branch deleted after merge — Not applicable
• Linked issue(s) updated with latest status and closed after merge — Not applicable
• The related epic should not be closed, instead updated with a comment to reflect the closed issue