I've been writing about tech since 2010 and building on WordPress for almost as long. Today I run this:matters, a Swiss web & marketing agency for WordPress sites and WooCommerce shops. I also help maintain EmDash, the open-source CMS for Astro and Cloudflare that picks up where WordPress leaves off.
2010 Started my first blog during military service. The domain gave me "@swissky".
2014 Weekly tech column in Blick am Abend, in print and online, until 2018.
2016 Launched Travelhackers. Started teaching digital marketing at Digicomp.
2019 Co-founded Techgarage: independent tech reviews and explainers.
+ 2023 Founded this:matters.
+ 2026 Became an EmDash maintainer.



